Hertz, the big global car rental company headquartered in nearby Estero, has bought the naming rights to the local arena used for rock concerts and sporting events.
They originally proposed painting the entire facade Hertz' distinctive cadmium yellow color.
That didn't pass muster. In a compromise with civic leaders, Hertz is painting
segments yellow but the majority will be shades of gray.
The yellow goes well with the grey, Jack!
ReplyDeleteAnd in a few years when the contract ends and some other company buys up naming rights they'll just be repainting it again.
ReplyDeleteMaybe there's another company already using that same color...
ReplyDeleteIt certainly draws the attention.
ReplyDeleteThey made the right choice.
ReplyDelete